Enjoy AdForum’s daily roundup of the latest news, trends, and notable work in the advertising industry.
AdForum’s Collection of the Best Baseball Ads
It is MLB World Series time and we’re already seeing record-breaking action with an unprecedented 14-inning first game of the series. It doesn’t matter whether you’re a New York Mets or a Kansas City Royals fan—any kind of baseball fan will appreciate AdForum's collection of the Best Baseball Ads. And they’re all right here.
Havas Chicago Uses the Specter of Porn to Promote Breast Cancer Awareness
“Havas Chicago is located at the busy corner of Grand Ave. and Wabash in the city's River North neighborhood, next to Eataly and across from the Nordstrom flagship store. Visitors to the area now have a new attraction to enjoy—a quite unusual peep show set up by Havas in its lobby windows. It looks like a storefront straight out of 1980s Times Square, with flashing pink neon lights urging passersby to check out ‘TOPLESS GIRLS.’ It's been getting quite a reaction from pedestrians, too.” Read the full story at Adweek.
Job of the Day: PR Account Supervisor, Techology, at Hill+Knowlton in NYC
Passionate. Supportive. Smart. Honest. The team at Hill+Knowlton Strategies New York embodies all of these qualities. We listen, collaborate and create compelling stories to give people a voice. Our client teams work with intention, building trust with our clients and each other based on innovative thinking and authenticity. We don’t just say it, we live it. Are you looking for the next chapter in your story? The H+K New York team is looking for an Account Supervisor to join our dynamic technology group. This role presents an exciting opportunity to serve as a technology thought leader, designing and executing communications programs for influential, global technology brands. Visit Hill+Knowlton for more details.
AdForum’s Ad of the Day: “Give It to the Moment” featuring Kiesza and Djemba Djemba
In this Smiroff ad titled “Give It to the Moment” by 72andSunny, artists Kiesza and Djemba Djemba provide a beat to this dance-filled video that celebrates the uniqueness of people and the places they come from.
New Twitter Moments Ad Confuses World Series Viewers
“To promote its flashy new Moments feature, Twitter went old school. Last night, Twitter debuted its second-ever TV commercial during Game 1 of the World Series in an attempt to get people excited to use its recently unveiled chaos-taming tool. Weird and loud, the 30-second spot showcases trending moments during the Major League Baseball playoffs through tweets and memes.” Read the full article at Digiday.
SapientNitro Puts Spotlight on Discriminatory, and Stupid, Hiring Practices
“It can be tough to get back into the industry after leaving advertising for a while as hiring managers may not look kindly on the gap in your resume. So SapientNitro is looking to address the problem with the launch of its “Returnship” pilot program in Toronto and New York, a 10-week paid program for those looking to re-enter the workforce following an absence. The agency announced the launch of the program at the 3% Conference and launched a pair of videos introducing the concept.” Full story at Agency Spy.
Agency of the Week
David&Goliath: David&Goliath is committed to helping brands overcome their Goliaths and achieve greatness. We do this by being more observant, innovative, nimble, and brave. Being more observant helps us identify consumer behaviors and motivations in ways that are often overlooked by others. That makes our strategies and our creative ideas more compelling and innovative. In this rapidly changing marketplace, being more nimble means having 360-degree in-house resources that allow us to create, adapt, and move at a pace that other agencies can’t match.
Because today is Wednesday, check out this Toys R Us ad (below) featuring the best thing to ever happen to the plant earth: Star Wars.
