The venue chosen was MetaHaus (Meta Design) to demonstrate the synergistic new world of the Publicis Communications. An honest, passionate and straight forward message by Robert giving us a real life peak into the future and a direct reminder of what the agency client relationship was, is, and should be.
From there we traveled across town to the Hirschen Group where we received a very true to German agency message. The team members are thoughtful and commanding and feel strongly about what they do and how to grow.
We then returned close to “home” where we heard from Blackwood Seven on their proprietary media tool and the impactful influence they are having on brands near and far. Attention was high and many questions were asked. They are the hit and threat of the media space, so much so that there was a recent (almost) skirmish on the street by someone warning that they should stop what they are doing.
Next in the lineup, after cookies and chocolate, was Robert/Boisen and Likeminded. Here we saw some very disruptive and funny work on how to increase city travel while increasing the Danish population. We also watched them make babies cry and put Valentine’s Day back on the map in a country of self-proclaimed haters of the holiday.
Just when we thought it could not get any better we had the distinct pleasure of being introduced by Publicis Pixelpark to the German tradition THE GERMAN KAFFEEKLATSCH!
We were seated at six tables where the six partners of the business rotated from table to table discussing the agency, their discipline and opening up dialogue. It was engaging and remarkably thorough. A real treat!
Our day ended at the offices of Aperto, the soon to be (as in today) German agency of IBM IX. We met the global team comprised of former agency folks and some lifer IBMers where we learned about their new in-house agency and what they are all about for their long term IBM clients and why they will be a very interesting alternative to future brand relationships. It was a great foundation for them to set for our next time together during our October AdForum Global Summit in New York where, in addition to meeting other teams members, we will meet WATSON.
Can’t wait and for Day 3 …