Publicis announced today that it has tapped Gareth Goodall as Chief Strategy Officer, Publicis Creative, U.S. Based in New York and reporting to Andrew Swinand, CEO of Publicis Groupe Creative and CEO of The Leo Burnett Group. Goodall will oversee strategy across all Publicis Groupe's creative agencies in the U.S.—including iconic agencies such as Leo Burnett, Saatchi and Saatchi, and Fallon—effective immediately.
"Publicis Creative is an unrivaled force of talent, tools, and thinking," said Gareth Goodall, Chief Strategy Officer, Publicis Creative U.S. "I'm excited to champion strategy's role in helping weave all of them together. When I met with Andrew, I loved the clear emphasis his leadership placed on two things: creativity and kindness. It's a powerful combination and one we all need more of."
Most recently, Goodall served as Partner and Chief Strategy Officer of Anomaly New York. With more than two decades of experience, Goodall's extensive accolades include being named AdAge's North American Creative Strategist Of The Year, one of The Independent's 100 most influential people in British creative industries, and one of Campaign Faces To Watch & London's 10 Best Planners.
"Throughout his career, Gareth has established himself as a trailblazer in the industry, driving creative solutions that leverage the latest in technology with a rigorous focus on effectiveness," said Andrew Swinand, CEO of Publicis Groupe Creative and CEO of The Leo Burnett Group. "His expertise, energy, and track record of driving results make him a strong addition to our talent bench at Publicis. We are thrilled to welcome him to our team."
A Publicis boomerang, Goodall previously held roles as head of planning at Saatchi & Saatchi New York and Fallon. Throughout his career, his extensive client experience includes Google, YouTube, Diageo, SONY, New York Life, Converse, Orange, AXA, Ben & Jerry's, GSK, Kohl's, Panera, JP Morgan Chase, Budweiser, Ally Bank, Coca-Cola, and Unilever.
