Today, Independent performance media agency Mercury announced a new team structure to lead its long form practice. The leadership team will be comprised of Eric Elliott, VP Media, Ramin Adnani, VP Operations, and Matt Hermes, who has been promoted into the newly-created role of VP Client Service.
Elliott, who has been with Mercury for 14 years, leads a veteran team of buying professionals, focusing on maximizing media productivity. He is widely recognized by clients and suppliers for his deep media planning experience as well as his professionalism and integrity. Adnani, an industry veteran with over 20 years of experience, recently joined Mercury from CallSource, where he served as VP of Client Service. He now manages internal business processes and data flows to ensure data integrity and flawless execution. During Hermes’ 16-year tenure at Mercury, he has led complex, multi-million-dollar campaigns for industry-leading clients in health and beauty, consumer products, fitness and housewares. In his new role, Hermes will apply that industry expertise across the full long-form client portfolio.
Together, Elliott, Adnani and Hermes will join forces to lead the practice as a unified team. “I’m excited by the collective energy and expertise this team brings to our long-form capability,” said Nicholas Nocca, Mercury’s CEO. “They bring complementary skillsets and perspectives that will allow us to consistently apply best practices while developing new ways of meeting our clients’ objectives.”
While Mercury has developed an expansive set of strategic media, marketing and analytics capabilities, the agency remains a force in the long-form direct response space. Mercury pioneered the long-form space over 25 years ago, and the practice remains a vital and growing unit of the agency. A powerful arrow in the quiver of direct marketers looking to drive immediate ROI and positive sales performance, long form also is increasingly an alternative distribution channel for globally recognized brands.
“Our decision to select Mercury to launch and run our long-form media was not a difficult one,” said Grant Eckert, Chief Marketing Officer, National Debt Relief, one of Mercury’s recent client additions. “Having worked with Mercury’s digital team for two years, we are confident in their ability to help us expand into the long-form space. We are equally thrilled to build upon our relationship with such a strong and dedicated team.”
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About Mercury
Mercury is an independently owned performance media agency that exploits market inefficiencies to deliver profitable growth across the TV/video landscape. An innovator in direct marketing, Mercury offers DRTV planning and buying, complemented by bespoke applications of consumer data and advanced analytics. With offices in New York, Los Angeles, Boston and Philadelphia, Mercury blows through the smoke and mirrors in the ad tech space to identify the best investments for brands that are ready to break out. Through its Better Buying Approach, Mercury creates smarter solutions for emerging and challenger clients. For more information, visit: http://www.mercurymedia.com/, and LinkedIn.
