In 2020, Svenska Spel initiated a public procurement process to find a new agency for creative communication concepts and content communication. The role as new agency is accrued to NORD DDB.
– It has been a privilege to have had been able to take part of tenders of such high quality, from some of Sweden’s best agencies. With brands like Triss, Lotto, Keno and Eurojackpot, Svenska Spel Tur is one of the bigger actors when it comes to Swedish communication. Given that we are present throughout multiple platforms, we are often faced with complex communications challenges, that set high demands from both us and our partners. I want to both congratulate and welcome NORD DDB to a very exciting partnership. I’m looking forward to fulfilling our customers dreams, big and small, says Christina Kilström, Sales and Marketing Director of Svenska Spel Tur.
As agency in charge of creative communication concepts and content communication, NORD DDB will be in charge of product packaging, product-related services and other product category-wide communication within the framework of Svenska Spel Tur’s sales assignment. The partnership will last for two years, starting in June, with the possibility of prolongment 1 + 1 years.
– We are very excited to have been trusted to work with some of Sweden’s strongest brands and advertisers. Svenska Spel Tur is in many ways a dream costumer, especially since the notion of having a dream is central to those who choose to play Lotto, Triss, Keno and Eurojackpot. We’re very excited to administer the heritage, but also develop the communication in this very advertising heavy industry, says Andreas Dahlqvist, CEO and CCO of NORD DDB Stockholm.
The tenderers were informed of the procurement result the 7th of May, 2021.
