Following a comprehensive agency search, Vision7 Media and The&Partnership, in a bespoke agency model, have been appointed as the full-service agency partner for all national retail marketing for Toyota in Canada.
The agency search began last February when Toyota Canada announced that, together with the Toyota Dealers Associations (TDAs), they were seeking a full-service partner solution to consolidate all Toyota tactical marketing, including creative, digital, data and analytics as well as media planning and buying into one integrated team.
Called “The Showroom”, the joint venture will operate as a single team across multiple disciplines, integrating data-driven creative with smart, responsive media planning in order to drive sales and deliver creative consistency and share of voice across all channels.
“Our multi-discipline team was built specifically for Toyota Canada and will be working in tight collaboration, with digital and data transformation at its core” said Christopher Andrews, President, The&Partnership and Joseph Leon, President, Vision7 Media, in a joint statement. “Marketers are increasingly looking for these kinds of modern, bespoke solutions and we’re seeing great success with the model. We’re thrilled and honoured that such a powerhouse global automotive brand has chosen us to be their partners.”
The agency team has already started work, with the first communications campaign set to launch in the new year, with Multicultural communications being handled in partnership with Response Advertising.
This the second joint venture between The&Partnership and Vision7. Last year, they announced a joint partnership dedicated to the TELUS business that consolidated all creative, digital, CRM, media planning and buying into one integrated team.
About Vision7 Media
Vision7 Media is Canada’s largest independent media agency group and part of Vision7 International, a fully integrated, global marketing communications company. In the last year, Vision7 Media has been the fastest growing group in its category, driven by a unique blend of radical transparency, integrated strategy, advanced data fluency and cross-channel, targeted activation. For more information, visit:http://www.vision7international.com/en/
About The&Partnership
The&Partnership is the world’s fastest-growing independent agency network with 1,500 staff across North America, Europe and Asia. The multi-disciplined agency group last year saw a year of record growth, doubling in size against a challenging industry backdrop. Its model brings together multi-disciplined teams, often on-site, working alongside clients’ marketing departments in new, nimble ways, to a single bottom line; delivering data-driven work to fit new marketing agendas. For more information, visit: https://www.theandpartnership-na.com/
