Titel | Homeless Students |
Agentur | Accenture Song DK |
Kampagne | Homeless Students |
Werbende | Scandic Hotels Oy |
Marke | Scandic Hotel |
Posted | November 2018 |
Geschäftsbereich | Hotels, Unterkunft |
Story | Each year thousands of students get accepted into their dream study. Unfortunately, the joy is soon replaced by harsh reality. Because it’s extremely difficult to find student housing in Copenhagen. To promote the newly opened Scandic hotel in the youthful and trendy meatpacking district, we gave 5 students a chance to stay in a brand new hotel room of their own- Including breakfast, and daily cleaning for the entirety of their first semester, so they could focus on their studies in stead of searching for a place to stay. |
Medientyp | Case Study |
Art Director | Claus Collstrup |
Art Director | Karl Kristian Krarup Kjær |
Etatdirektor | Jesper Jørgensen |
Projektmanager | Mette Pieper |
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