| Titel | Be My Guest |
| Agentur | DDB & Tribal Amsterdam |
| Kampagne | Be My Guest |
| Werbende | KLM |
| Marke | KLM |
| Posted | Januar 2013 |
| Geschäftsbereich | Fluglinien, Flughäfen, Bahnreisen, Busreisen, Fähren, Schiffsreisen |
| Story | KLM introduces Meet & Seat. With this service you can choose who you want to sit next to on a KLM flight, by simply matching your social media profile with other passengers. To support this launch, we invited Internet users to have a ‘virtual chat’ with one of six Dutch celebrities (famous in different fields of interest). And possibly win a trip accompanying them on a KLM flight. To drive traffic to the site we seeded 3 interest-specific films that collected over 11 million (!) YouTube views. Visitors on average spent 3.2 minutes on the campaign site. |
| Medientyp | Case Study |
| Länge | |
| Produktionsfirma | Media.Monks |
| Creative Director | Olaf van der Geld |
| Creative Director | Sanne Braam |
| Texter | Paul Fraser |
| Texter | Sharon Cleary |
| Art Director | Olaf van der Geld |
| Art Director | Christopher Pugmire |
| Art Director | Keith Kornson |
| Fotograf | Bert Teunissen |
| Produktionsfirma | Caviar |
| Agency Producer | Steven Beukers |
| Agency Producer | Denise Wolterbeek |
| Illustrator | Julian Burforf |
| Illustrator | Lorenzo Milito |
| Post-Produktion | Souverein |