Ad of The Day: Verizon Salutes Military

“Never Far” shows that family bonds can surpass the limitations of physical distance. This spot, out of 140, Verizon’s in-house agency, features a father overseas serving his country remotely, while still teaching his son about basketball. Though the distance causes strains at times, the family is able to share important and genuine moments together through video chat, showcasing a meaningful and inspiring use of the technology.

La Calandra showcases his penchant for strong narrative work, crafting a powerful message for the telecommunications brand through relatable and emotional storytelling.