Titel | Impossible Field |
Agentur | 180 Amsterdam |
Kampagne | Impossible Field - adidas |
Werbende | adidas |
Marke | adidas |
Posted | November 2005 |
Geschäftsbereich | Sportbekleidung |
Story | SUMMARY In 2005, adidas launched a through-the-line campaign to reinforce its position as the #1 football brand. It captured the imagination of the football target through an epic impossible story in which adidas, its products, its players and the game are literally elevated to another level. As a result, the brand enhanced its #1 position, achieving significant gains in key tracking metrics, market share across all key European markets and effective media usage. |
Medientyp | Fernsehen & Kino |
Länge | |
Markt | Europe |
Tonstudio | 740 Sound Design & Mix |
Post-Produktion | Framestore |
Produktionsfirma | Kleinman Productions |
Executive Creative Director | Andy Fackrell |
Creative Director | Dean Maryon |
Art Director | Dean Maryon |
Texter | Ben Abramowitz |
Account Supervisor | Dan Gibson |
Account Supervisor | Mark Schermers |
Leiter der Werbeabteilung | Uli Becker |
Leiter der Werbeabteilung | Arthur Höld |
Agency Producer | Peter Cline |
Agency Producer | Tony Stearns |
Produzent | Johnnie Frankel |
Produzent | James Hatcher |
Regisseur | Daniel Kleinman |
Beleuchtungsleitung/ Beleuchtung | John Lynch |
Komponist | Junkie Xl |
Cutter | Steve Gandolfi |
Redaktionsbüro | Cut and Run London |
Schauspieler | David Beckham |
Schauspieler | Michael Ballack |
Schauspieler | Gonzalez Raúl |
Schauspieler | Jermain Defoe |
Schauspieler | Javier Saviola |
Schauspieler | Ricardo Kaká |
Head of Planning | Andy Edwards |