2018 was a fantastic year and we are grateful to have worked on some incredible spots, including AdWeek’s #1 pick “Dream Crazy” for Nike.Congratulations Lance Acord, Emmanuel Lubezki, Christian Weber, Park Pictures and Wieden+Kennedy’s Team Nike.
AdWeek says, “Simple. Powerful. Brave. Derided. And, ultimately, effective. Nike’s decision to kick off the 30th anniversary of the tagline “Just Do It” with an ad featuring polarizing quarterback Colin Kaepernick was one that, more than any other marketing move in 2018, sent shockwaves across nearly every corner of culture.
The art direction and copy were, like all immortal ads, deceptively simple: Kaepernick’s face and the headline ‘Believe in something. Even if it means sacrificing everything.’”