| Titel | Flex Alert |
| Agentur |
Brainchild Creative
|
| Kampagne |
Flex Alert/California
|
| Werbende |
California Public Utilities Commission/McGuire & Company
|
| Marke |
Flex Alert.org
|
| Datum der ersten Ausstrahlung/Veröffentlichung |
2012 / 6
|
| Geschäftsbereich | Gemeinnützige Organisationen
|
| Slogan | Save energy now |
| Story | With Southern California facing persistent drought, as well as the loss of a major power plant, government and utility energy managers felt the urgent need to remind consumers about what to do if the state calls a “Flex Alert” – a branded statewide warning of potential power shortages. This spot uses uniquely styled animation to point out that when it's time to prevent a blackout, "the power is in all our hands." |
| Philosophie | When it comes to preventing energy shortages, "the power is in all our hands." |
| Problem | Higher than normal temperatures - always a huge driver of energy use - coupled with the loss of power from the state's biggest facility, make it urgent to make Californians know what to do in case of potential outages. Nobody is jumping for joy over this - we've had four years of living with "doing with less." And, frankly, the things people need to do - live in hotter houses, turn off lights, postpone using appliances - aren't exactly sexy from a cinematic standpoint. |
| Ergebnis | 13,000 YouTube viewing on day #1. .85 search clickthrough rate. Millions of impressions from value added contributions by the states on- and offline media. |
| Medientyp |
Fernsehen
|
| Tonstudio |
One Union Recording
|
| Executive Creative Director |
jef Loeb
|
| Tonstudio |
Andy Greenberg
|
| Musik |
Sun of Z / Sunday Morzeno
|
| Animation |
Buck (multiple people)
|
| Agency Producer |
Stephanie Heinsohn
|
| Creative Director |
Chris Chaffin
|