Sound Lounge

New York, Vereinigte Staaten von Amerika
TitelPep Talk - Peyton Manning Website
Agentur
Kampagne Peyton PepTalks - MasterCard
Werbende MasterCard International
Marke MasterCard
PostedSeptember 2008
Geschäftsbereich Kreditkarten
Story Start with a superstar athlete, mix in some sincere, yet tongue-in-cheek humor, add a dash of good looks, serve using cutting-edge technology, and what do you get? A delicious campaign result: over 91,000 text messages sent, more than 3 million unique video viewed, and over 744,000 emails sent among consumers who participated.



MasterCard used the popular NFL quarterback Peyton Manning for the campaign, which allowed consumers to visit a website to trigger the creation of customized video messages from Manning to their friends. A friend’s finished video would appear as if Manning has filmed it just for that friend, no doubt lending the right ingredient, personalization, to have made this campaign such a success.



This video case study recreates how everything comes together and shows one version of a Manning pep talk video.
Medientyp Case Study
Länge
Markt Vereinigte Staaten von Amerika
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Agency Executive Producer
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Chief Creative Officer
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