Titel | Pep Talk - Peyton Manning Website |
Agentur | MRM NY |
Kampagne | Peyton PepTalks - MasterCard |
Werbende | Mastercard International |
Marke | MasterCard |
Posted | September 2008 |
Geschäftsbereich | Kreditkarten |
Story | Start with a superstar athlete, mix in some sincere, yet tongue-in-cheek humor, add a dash of good looks, serve using cutting-edge technology, and what do you get? A delicious campaign result: over 91,000 text messages sent, more than 3 million unique video viewed, and over 744,000 emails sent among consumers who participated. MasterCard used the popular NFL quarterback Peyton Manning for the campaign, which allowed consumers to visit a website to trigger the creation of customized video messages from Manning to their friends. A friends finished video would appear as if Manning has filmed it just for that friend, no doubt lending the right ingredient, personalization, to have made this campaign such a success. This video case study recreates how everything comes together and shows one version of a Manning pep talk video. |
Medientyp | Case Study |
Länge | |
Markt | Vereinigte Staaten von Amerika |
Mehr Informationen | www.priceless.com |
Produktionsfirma | Epoch Films |
Tonproduktion | Sound Lounge |
Redaktionsbüro | MacKenzie Cutler |
Group Creative Director | Matt O'Rourke |
Art Director | Mat Bisher |
Texter | Jason Schmall |
Agency Executive Producer | Julie Andariese |
Regisseur | Stacy Wall |
Chief Creative Officer | Joyce Thomas |
Schauspieler | Peyton Manning |