| Titel | Lycra® moves you |
| Agentur | Publicis Sapient London |
| Kampagne | LYCRA® MOVES YOU™ |
| Werbende | INVISTA |
| Marke | Lycra® |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2014 / 9 |
| Geschäftsbereich | Textilien |
| Story | The TVC features a young woman wearing a range of LYCRA® infused garments. She is transported through a series of different situations in a typical day, and in these environments each dramatic movement her body makes is captured in a time-lapse ‘trail’ effect to convey the new LYCRA® MOVES YOU™ campaign idea. The action is set to the soundtrack of Nouvelle Vague’s ‘Dance With Me’ track which was specially re-recorded to change the lyrics to ‘Move With Me’. |
| Philosophie | The advertising is designed to engage emotionally with consumers by increasing awareness of the qualities LYCRA® offers as a fibre. Its ultimate aim is to force brand reappraisal and create desire for LYCRA® right along the entire value chain – fabric mills, garment brands, retailers and consumers. |
| Medientyp | Fernsehen & Kino |
| Länge | |
| Soundtrack | Dance With Me |
| Post-Produktion | Glassworks |
| Tonproduktion | Wave Studios |
| Redaktionsbüro | Final Cut |
| Creative Director | Justin Barnes |
| Agency Producer | Stephen Worley |
| Etatdirektor | Mike Falconer |
| Etatdirektor | Naomi Hirst |
| Produktionsfirma | Independent |
| Regisseur | Philippe André |
| Filmproduzent/Produzent | Cathy Green |
| Direktor Fotografie | David Ungaro |
| Cutter | David Webb |