| Titel | #ItBeginsWithABlanket |
| Agentur | Saatchi & Saatchi |
| Kampagne | #ItBeginsWithABlanket |
| Werbende | UNICEF |
| Marke | UNICEF UK |
| Posted | November 2016 |
| Geschäftsbereich | Gemeinnützige Organisationen |
| Story | The campaign film follows the journey of the character, Yana, a nine year-old girl living in a refugee camp who is looking for and collecting childhood objects, including clothes, boots and a teddy bear. As the film unfolds, we see the girl take everything she has found and use it to build a fire. In a life where warmth is just as essential as human comfort, even her teddy bear ends up in the flames. By the end, Yana is in the family’s tent - happy, safe and warm - being wrapped in a blanket provided by Unicef, the world’s leading children’s organisation. |
| Problem | Make people realise the enormity of the largest humanitarian disaster since WWII and its devastating effects on children. |
| Medientyp | Fernsehen |
| Länge | |
| Redaktionsbüro | Final Cut |
| Executive Creative Director | Rob Burleigh |
| Texter | Felipe Sampaio |
| Etat-Planer | Polly Evelegh |
| Kundenbetreuer | Paola Natellis |
| Kundenbetreuer | Sarah-Cate Agnew |
| Kundenbetreuer | Henrietta Kerr |
| Filmproduzent/Produzent | Anne O'Neill |
| Produktionsfirma | Somesuch |
| Regisseur | Luke Seomore |
| Regisseur | Joseph Bull |
| Cutter | Darren Baldwin |
| Cutter | Laura Harris Producer |
| Filmproduzent/Produzent | Luke Copeland |
| Executive Producer | Tim Nash |
| Post-Produktion | Framestore |
| Post-Produktion | Edwin Metternich |
| Kolorist | Chris Anthony |
| Audio-Postproduktion | Final Cut |
| Tonstudio | Patch Rowland |
| Sounddesigner | Deborah Whitfield Sound Producer |
| Music Producer | Cliff Wilson |
| Art Director | Gabriel T Garcia |