| Titel | That Helicopter Guy at the Mall |
| Agentur | Wieden + Kennedy |
| Kampagne | liquid gold |
| Werbende | Kraft Foods, Inc. |
| Marke | Velveeta |
| Posted | August 2012 |
| Produkt | Shells and Cheese |
| Geschäftsbereich | Nahrungsmittel |
| Slogan | eat liquid gold |
| Medientyp | Fernsehen |
| Markt | Vereinigte Staaten von Amerika |
| Redaktionsbüro | Joint Editorial House |
| Vokal | A52 Visual Effects |
| Creative Director | Karl Liebermann |
| Creative Director | Eric Baldwin |
| Texter | Laddie Peterson |
| Art Director | James Moslander |
| Produzent | Melanie Fedunok |
| Account Team | Ken Smith |
| Art Director | Jennifer Segerholt |
| Stellvertretender Creative Director | Alissa Sheely |
| Executive Creative Director | Mark Fitzloff |
| Executive Creative Director | Susan Hoffman |
| Agency Executive Producer | Ben Grylewicz |
| Produktionsfirma | RadicalMedia |
| Regisseur | Steve Miller |
| Executive Producer | Donna Portaro |
| Executive Producer | Frank Scherma |
| Herstellungsleiter | Kathy Rhodes |
| Direktor Fotografie | Eric Schmidt |
| Cutter | Tommy Harden |
| Cutter | Steve Sprinkel |
| Post-Produktion | Ryan Shanholtzer |
| Post Production Executive Producer | Patty Brebner |
| Grafik-Designer | Elastic |
| Vokal | Andy Barrios |