| Titel | I Love Jeff Gordon |
| Agentur | Wieden + Kennedy |
| Kampagne | NASCAR '08 - EA Sports |
| Werbende | Electronic Arts Inc. |
| Marke | EA Sports |
| Posted | Juli 2007 |
| Produkt | NASCAR '08 |
| Geschäftsbereich | Videospielekonsolen |
| Slogan | How Does It Feel? |
| Story | Focusing on the love / hate relationship that many NASCAR fans have with Jeff Gordon, this spot sheds light on one video game racing fans reasons for disliking him the bumps, the drafts, and how he can never retake the lead one Gordon grabs a hold of it. |
| Problem | To create excitement around the launch of NASCAR 08 and reach both hardcore NASCAR fans looking for another venue to experience the thrill of the track, as well as Racing gamers who love the excitement of a good racing game. |
| Medientyp | Fernsehen |
| Länge | |
| Tonstudio | Joint Editorial House |
| Creative Director | Jose Cabaco |
| Creative Director | Tim Wolf |
| Texter | Matt Murphy |
| Art Director | Matt Murphy |
| Art Director | Sean Donnell |
| Etatdirektor | Steve Barry |
| Etatdirektor | Victoria Krueger |
| Agency Producer | Endy Hedman |
| Executive Creative Director | Jelly Helm |
| Executive Creative Director | Steve Luker |
| Agency Executive Producer | Ben Grylewicz |
| Produktionsfirma | Form |