| Titel | Say Hello to Fresh |
| Agentur | DDB Guangzhou |
| Kampagne | Say Hello to Fresh |
| Werbende | Wm Wrigley Jr. Co. |
| Marke | Eclipse Mints |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 1 |
| Geschäftsbereich | Schokolade, Schokoriegel, Süßigkeiten, Kaugummi |
| Slogan | Say Hello to Fresh |
| Story | Wrigley has launched a new campaign for Eclipse, its sugar-free mints. Created by DDB Group Guangzhou and DDB Sydney, the TVC centres on a young man making the best of unexpected and uncomfortable moments – including run-ins with a thug, street performers, gangsters and even a body bag. Remaining consistent with Eclipse’s brand story of seeing where ‘hello’ takes you, the TVC reinforces the notion that every new connection offers a potential opportunity. Filmed specifically for Hong Kong and Taiwan, the TVC features a young man travelling through the back streets of a dangerous city and the predicaments he finds himself in. ‘Hello’ becomes his catch cry, and with a packet of Eclipse in his pocket, he enjoys the company of his new friends. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | China, Taiwan |
| Produktionsfirma | The Sweet Shop |
| Regisseur | Damien Shadforth |
| Agency | DDB Sydney |
| Regional Creative Director | Andy Fackrell |