Adidas takes winter sports to the extreme with #openallwinter campaign

Adidas Outdoor is taking the winter season to the next level with the launch of its #openallwinter campaign, partnering with some of the world's most skilful extreme sports stars of today.

Slackliner Hayley Ashburn, paraglider Jean-Baptiste Chandelier and ice climber Junhee Han show off their impressive skills as they scale the ice and snow to push themselves to their next goal.

Produced by STOPP, the TV and digital campaign demonstrates that by wearing the Adidas Climaheat range it is easy to live life to the full and stay warm while playing winter sports, training or running outside, whatever the weather.

The Climaheat range includes a number of winter products use outstanding insulation design to keep the wearer warm even in extreme conditions.

The campaign is supported by digital activity and a consumer competition running over the course of 12 weeks. People are invited to share their own winter snapshots on Instagram and Twitter, with a new winner announced each week, each receiving a prize.

At the end of the competition, an athlete jury will pick one overall winner from the 12 weekly winners, who will get the enviable prize of a winter road trip across Canada, and the chance to take four friends.