| Titel | Bodyright (116s) |
| Brief | INSIGHTTrying to get unwanted images of yourself removed from the internet is almost impossible.But copyrighted materials (e.g company logos and licensed music tracks) are heavily protected, with legal penalties for misuse and swift removal of content by digital platforms.IDEACopyrighted materials currently have more rights than women do over their own bodies.So we launched “ⓑodyright”—a copyright symbol for the human body.The ⓑodyright symbol could be downloaded and added to images, allowing people to “ⓑodyright” themselves.The accompanying petition put pressure on tech companies and key decision-makers to make change. |
| Agentur | Edelman |
| Kampagne | Bodyright |
| Werbende | United Nations Population Fund |
| Marke | UNFPA |
| Posted | November 2022 |
| Geschäftsbereich | Gemeinnützige Organisationen |
| Story | In a bid to end rising online violence, the United Nations Population Fund (UNFPA) launched ⓑodyright, a new 'copyright' for human bodies. The campaign aims to raise awareness of the lack of rights individuals have over their image online and push tech companies and policy makers to take online abuse as seriously as copyright infringement. |
| Medientyp | Interaktiv |
| Redaktionsbüro | Final Cut |
| Kolorierung | Electric Theatre Collective |
| Ton | 750mph |
| Chief Creative Officer | Mattias Ronge |
| Chief Creative Officer | Stefan Ronge |
| Executive Creative Director | Jamie Cordwell |
| Creative Director | Esin Cittone |
| Produktionsleitung | Lucie Hackman |
| Produzent | Joshua Lipworth |
| Senior Vice President | Lauren Gray |
| Etatdirektor | Frederica Saunders |
| Senior Account Manager | Jodie Palmer |
| Strategy Director | Karin Robinson |
| Senior Media Executive | Sarah Teitelman |
| Account Executive | Max Tyson |
| Projektleiter | Emma Zadravetz |
| Projektleiter | Joey Jameson |
| Produktionsfirma | Friends Electric |
| Regisseur | Geoff Parsons |
| Regisseur | Yvette Paxinos |
| Executive Producer | Barney Richard |
| Produzent | Denise Flavell |
| Produzent | Giles Nathan |
| Direktor Fotografie | Brendan Mcginty |
| Cutter | Claire McGonigal |
| Kolorist | Megan Lee |
| Graphic Designer & Motion Artist | Yvette Paxinos |
| Graphic Designer & Motion Artist | Geoff Parsons |
| Graphic Designer & Motion Artist | Bradley Franklin |
| Produktionsleitung | Martin Critchley |
| Sound Supervision | Mark Hellaby |
| Sounddesigner | Ellis McGourlay |
| Leitung Musik | Twenty Below Music |
| Leitung Musik | Emily Pritchard |