TitelBar 45
Agentur
Kampagne Bar 45
Werbende AB Inbev
Marke Andes Beer
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Bier, Cidre
Story The world’s first leaned bar to pour the perfect beer

There is a technique that not everyone dominates to pour the perfect beer: you must tilt your glass up to 45º, and that’s the way you’ll get the right beer head.That´s why Andes, Mendoza’s iconic beer brand, together with Saatchi & Saatchi developed an ambitious project: using the Andes’ natural gradient to build a bar.

A bar where everything: floor, bar, doors, windows, tables, chairs and of course, the kegerator, are leaned. So each beer served inside it, is perfect.

“Finally, this architectural challenge at the service of beer came true in The Penitentes Hill, Mendoza, where everyone could drink an Andes with the right beer head in the first and unique leaned bar of the world”, commented Saatchi & Saatchi ECD´s Matías Lafalla and Ramiro Rodríguez Gamallo.
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