Titel | Wisdom |
Agentur | AMV BBDO |
Kampagne | Made of More Football 2018 |
Werbende | Diageo |
Marke | Guinness |
Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 3 |
Geschäftsbereich | Bier, Cidre |
Story | Wisdom from Ghana talks about how, despite suddenly going blind, he still pursued his passion for playing football and found a new lease of life through his team. |
Philosophie | The stories are all football-related to tie in with Guinness’s sponsorship of sub-Saharan Africa TV network DSTV’s coverage of English Premier League football. At the end of each film, the storyteller links the obstacles they have overcome and the achievements they have had to being ‘Made of Black’ – a connection to the Guinness ‘Made of More’ platform which tells stories of how unexpected character, in people and beer, enrich the world around us. |
Problem | Champion those Made of Black who, together, contribute to a more fulfilling world. |
Medientyp | Fernsehen |
Länge | |
Produktionsfirma | Stink Films |
Audio-Postproduktion | 750mph |
Werbeleiter | Graham Villiers-Tuthill |
Werbeleiter | Jessica Lace |
Werbeleiter | Orla Nagle |
Planungsleiter | Nicola Sargent |
Produktionsfirma | Ginger Ink |
Executive Creative Director | Mike Schalit |
Executive Creative Director | Alex Grieve |
Executive Creative Director | Adrian Rossi |
Creative Director | Andy Clough |
Creative Director | Richard McGrann |
Texter | Richard McGrann |
Texter | Andy Clough |
Texter | Robert Wilkins |
Texter | Leo Maguire |
Art Director | Andy Clough |
Etat-Planer | David Edwards |
Etat-Planer | Tom Claridge |
Kundenbetreuer | Michael Pring |
Kundenbetreuer | Samantha Morgan |
Kundenbetreuer | Tom Lawson |
Agency Producer | Miles Nathan |
Agency Producer | Charlie Thacker |
Agency Producer | Yvonne Clayton |
Medienagentur | Carat |
Medienplaner | Graham Deneys |
Medienplaner | Jenna Kreft |
Executive Producer | Jon Chads |
Filmproduzent/Produzent | Paz Parasmand |
Post-Produktion | The Mill London |
Cutter | Peter Norrey |
Redaktionsbüro | Cut and Run London |
Cutter | Sam Jones |
Kolorist | Alex Bickel |
Kolorierung | Color Collective |
Regisseur | Wilkins & Maguire |