| Titel | Why did you learn to drive? |
| Agentur | Publicis Buenos Aires |
| Kampagne | Why did you learn to drive? |
| Werbende | Renault |
| Marke | Renault Fluence GT2 |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 9 |
| Geschäftsbereich | Autos |
| Slogan | Get back to driving |
| Philosophie | The TV spot highlights the emotional aspects of driving instead of the functional aspects. |
| Problem | "In many ways, driving became somewhat repetitive, going from one place to another and nothing else. We were interested in changing this so unattractive approach and remember that driving can be fun, full of feelings and emotions, especially when you have an impressive machine like this car", said Fabio Mazia Creative Director of Publicis Buenos Aires. |
| Medientyp | Fernsehen |
| Länge | |
| Produktionsfirma | Landia |
| Executive Creative Director | Fabio Mazia |
| Art Director | Sebastian BERETTA |
| Creative Teammitglied | Sebastián Visco |
| Creative Teammitglied | Ezequiel Orlandi |
| Creative Teammitglied | Juan Goldztein |
| Agency Executive Producer | Patricia Abelenda |
| Filmproduzent/Produzent | Ludmila Herms |
| Executive Producer | Adrian D'Amario |
| Herstellungsleiter | Diego Dutil |
| Direktor Fotografie | Marcos Hastrup |
| Post-Produktion | Julian Lopez Coppola |
| Musik | Pendex Music |
| Werbeleiter | Juan Mackintosh |
| Werbeleiter | Luis Muller |
| Director | JULI FERNANDEZ |