Playboy Fragrances - "Playboy Make the Cover"

SID LEE PARIS

SID LEE PARIS Paris, Frankreich

Awards

15442

Marke: Playboy Fragrances
Länder: Frankreich

Werbende: Playboy Enterprises International, Inc.

Titel	Playboy Make the Cover
Agentur	SID LEE PARIS
Kampagne	Playboy Make the Cover
Werbende	Playboy Enterprises International, Inc.
Marke	Playboy Fragrances
Datum der ersten Ausstrahlung/Veröffentlichung	2020 / 10
Geschäftsbereich	Parfüms
Philosophie	For decades, Playboy has been one of the world’s most recognized magazines; now together with Sid Lee Paris and Designer Parfums, Playboy Fragrances is launching two brand new fragrances, Make the Cover for Him and for Her that bring their legendary style, charisma and enduring legacy to life. The all- new fragrances are a homage to the brand’s iconic past while also building a connection with the younger generation. It is about embracing all types of beauty and showing that anyone can ‘Make the Cover’ not just the traditional archetypes, all it takes is confidence and self-esteem. The brand’s future is built on its legendary past, while also embracing this new modern attitude. To help bring this global campaign to life Sid Lee Paris worked with British director and photographer Nadia Lee Cohen, who has worked on music video clips for A$AP Rocky and Kali Uchis, to deliver a 1- min film and several print images. Her creations showcase the legacy of the Playboy brand while highlighting the new attitude, style and inclusiveness of Make the Cover fragrances. Shot in LA, Cohen brings her signature style to the film, giving it a retro feel, while the spot’s diverse cast illustrates inhibition, seduction, rebellion, and exploration that drive self-expression. Primarily featuring non-actors and personalities from a wide range of industries such as Richie Shazam, Erik Bragg, Sara Cummings and Victoria Jancke, the film delivers an authentic feeling, free from conventions that shows off a diverse group, all united by the attitude it takes to ‘Make the Cover’.
Medientyp	Interaktiv
Länge	54 seconds
Joint Managing Director, Designer	Arkesh Shah
Global Head Marketing Communications	Pascale Fontaine
President	johan delpuech
Chief Creative Officer	Sylvain Thirache
Creative Director	Stéphane Soussan
Art Director	Ludovic Gontrand
Texter	Aurore Cremmydas
Strategy Managing Director	Bruno Lee
Strategist	Amboise Soule
Group Account Director	Jessica Ferris
Kundenbetreuer	Trisha Mitra
Produktionsleitung	Thomas Laget
Agency Producer	Marine Redon
Operations Direktor	Antoine Ferrari
Produktionsfirma	Solab
Produzent	Nicolas Tiry
Herstellungsleiter	Amine Ketem
Produktionsfirma	Dmb
Regisseur	Nadia Lee Cohen
Fotograf	Nadia Lee Cohen
Direktor Fotografie	Arnau Valls Colomer
Ausstattung/Styling	Chloe and Chenelle
Produktionsdesigner	Brittany Porter
Hairdresser	Sami Knight
Behind the Scenes	Frank Pfeifer
Post-Produktion	Mathematic
Produzent Post-Produktion	Julie Lagadec
Produzent Post-Produktion	Raimbaut Gaffier
Cutter	Adriana Legay
Kolorist	Mathieu Caplanne