Bone Marrow Transplant Foundation - "Skoda"

Leo Burnett Prague

Leo Burnett Prague Prague 8, Tschechien

3257

Titel	Skoda
Agentur	Leo Burnett Prague
Kampagne	Bone Marrow Transplant Foundation
Werbende	Bone Marrow Transplant Foundation
Marke	Bone Marrow Transplant Foundation
Posted	Dezember 2001
Produkt	Charity
Geschäftsbereich	Blut-/Organspende
Slogan	If I can't find a bone marrow donor
Story	Free or for low price almost news Skoda. Only 25.000km, fully loaded, passenger side airbag, alumnium wheels. If I can't find a bone marrow donor. Please call: 02 510 20 510
Philosophie	The campaign shows, from a new perspective, the difficult situation faced by Leukemia sufferers while awaiting a bone marrow transplant. Their futures are uncertain, and they are totally dependent on the Foundation's success in finding a suitable donor. The task of this campaign (television, print, radio, outdoor, special outdoor) was to increase awareness about leukemia sufferes and increase the number of volonteer donors. Ultimately increasing the number of successful transplants and lives saved. The Agency established a bone marrow hotline for those interested in making donations and it ran as part of the ads.
Medientyp	Außenwerbung
Creative Director	Bill Stone
Texter	Martin Charvat
Art Director	Jiri Langpaul