| Titel | Arse |
| Agentur | McCann Manchester |
| Kampagne | Cancer Chancer |
| Werbende | Manchester verse Cancer Alliance |
| Marke | Cancer Chancer |
| Posted | JunI 2007 |
| Produkt | Awareness |
| Geschäftsbereich | Gemeinnützige Organisationen |
| Slogan | Don't be a cancer chancer |
| Story | The ads features a conversation between 2 illstrated characters. One is suffering a symptom of either lung or bowel cancer. The other character sharlpy tells his mate to go to the Doctors. |
| Philosophie | A distinctive, direct talking poster and ambient campaign featuring iconic figures graphically showing symptoms and talking about the actions needed. |
| Problem | Amongst older (45 - 70) people in poorer areas, there's a reluctance to spot a symptom of cancer and to do something about it re going to the Doctors. People either think they'll never get it, wouldn't want to know if they had it or that they couldn't be cured anyway. |
| Ergebnis | 16% spontaneous recall of cancer publicity in area over past month. 36% promted recall. 69% clamined that the ads would persuade people to go the their Doctors. |
| Medientyp | Presse & Publikationen |
| Markt | Großbritannien |
| typographer | Jamie Axford |
| Art Director | James Colton |
| Texter | Dave Eyre |
| Account Executive | Katherine Mainprize |
| Creative Director | Dave Price |
| Grafik-Designer | Rory Sutherland |
Mehr Projekte
ALLE SEHENLump
- MARKE:
- Cancer Chancer
- AGENTUR:
- McCann Manchester
Cought
- MARKE:
- Cancer Chancer
- AGENTUR:
- McCann Manchester
Keyhole Navel
- MARKE:
- Persona
- AGENTUR:
- OgilvyOne Worldwide London
Espionage
- MARKE:
- Royal Mail
- AGENTUR:
- OgilvyOne Worldwide London
Dog Trainer
- MARKE:
- Royal Mail
- AGENTUR:
- OgilvyOne Worldwide London