| Titel | Reasons to Buy - Mule |
| Agentur | WCRS |
| Kampagne | Launch Of New BMW 5 Series |
| Werbende | BMW |
| Marke | BMW |
| Posted | April 2004 |
| Produkt | 5 Series |
| Geschäftsbereich | Autos |
| Slogan | Intelligent Thinking From BMW |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Großbritannien |
| Art Director | Dave Kelly |
| Texter | Jude Healy |
| Regisseur | Malcolm Venville |
| Etatdirektor | Jonathan Hill |
| Creative Director | Jo Moore |
| Creative Director | Simon Robinson |
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