| Titel | Home to die |
| Agentur | Saatchi & Saatchi |
| Kampagne | Have you got what it takes - COI |
| Werbende | Central Office of Information |
| Marke | Nursing |
| Datum der ersten Ausstrahlung/Veröffentlichung | 1997 / 2 |
| Produkt | Department of Health |
| Geschäftsbereich | Gemeinnützige Organisationen |
| Slogan | Have you got what it takes ? |
| Story | Ads depict the real responsibilities and emotional/intellectual challenges that nurses face every day and positions modern nursing as a responsible, autonomous and challenging career. |
| Problem | Objective was to change perceptions of nursing. People believe nurses only use manual skills, are a doctor's handmaiden - that nursing is low status, and is a vocation, not a career. |
| Medientyp | Zeitschriftenanzeige |
| Markt | Großbritannien |
| Creative Director | Adam Kean |
| Stellvertretender Creative Director | Alex Taylor |
| Texter | Mike McKenna |
| Art Director | John Messum |
| Fotograf | Graham Cornthwaite |
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