| Titel | Key Party |
| Agentur | Saatchi & Saatchi |
| Kampagne | A Car to Be Proud of - Toyota |
| Werbende | Toyota Motor Corporation |
| Marke | Toyota |
| Posted | August 2004 |
| Produkt | Corolla |
| Geschäftsbereich | Autos |
| Slogan | Corolla. A car to proud of. |
| Philosophie | In 2002, the ninth generation Toyota Corolla launched into a tough marketplace. |
| Problem | In 2002, the ninth generation Toyota Corolla launched into a tough marketplace. |
| Ergebnis | Revenue generated surpassed the models previous (1997) successful launch by £99m over the first two years. Advertising ROI was £4.58 for every extra £1 invested. A value product became a valued brand. How? By identifying and targeting a new, more lucrative consumer segment. Creating a campaign A car to be proud of that sold emotion, not features. Investing ingeniously in communications. |
| Medientyp | Fernsehen & Kino |
| Länge | |
| Markt | Großbritannien |
| Produktionsfirma | Outsider |
| Redaktionsbüro | Johnny Bongo |
| Tonstudio | Triangle Television |
| Agency Producer | Emma Scott |
| Account Executive | Cameron Harland |
| Creative Director | Tony Granger |
| Texter | Michael Campbell |
| Art Director | Colin Jones |
| Produzent | Anna Hashmi |
| Regisseur | Matthijs van Heijningen Jr |
| Direktor Fotografie | Joost van Gelder |
| Cutter | Jonno Griffiths |
| Tonstudio | Ben Leeves |
| Etat-Planer | Adrian Zambardino |
| Strategieplaner | Lindsay Parnell |
| Kaufmännischer Geschäftsführer | Paul Philpott |
| Board Account Planner | Adrian Zambardino |
| Werbeleiter | Paul Philpott |
| Commercial Director | Paul Philpott |
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