Titel | Football |
Agentur | BBH |
Kampagne | Olivio Bertolli - Unilever Bestfoods |
Werbende | Unilever |
Marke | Olivio Bertolli |
Posted | November 2002 |
Geschäftsbereich | Pflanzliche Fette |
Slogan | Part of Your Mediterranean Diet. |
Philosophie | Divided we Dine, United we Dream This case documents how the UK Olivio spread campaign was successfully rolled out for Bertolli spread in three other European markets, taking it from a 40 million to a 100 million brand in just four years. Advertising has been fundamental in building a brand image relevant above and beyond local food culture, by appealing at a deeper emotional level. Sales uplifts attributed to advertising average 65% and production efficiencies of using a single campaign led to savings of £3 million. |
Medientyp | Fernsehen |
Länge | |
Markt | Belgien, Deutschland, Großbritannien |
Creative Director | Bruce Crouch |
Art Director | Claudia Southgate |
Texter | Claudia Southgate |
Art Director | Verity Fenner |
Texter | Verity Fenner |
Regisseur | Paul Gay |
Werbeleiter | Petra Zinkweg |