| Titel | Donate The Hate |
| Agentur | Grabarz & Partner |
| Kampagne | Donate The Hate - The Involuntary Online Donation |
| Werbende | ZDK Gesellschaft Demokratische Kultur |
| Marke | ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2016 |
| Geschäftsbereich | Andere |
| Story | ZDK used the comment function on social media platforms to turn hateful comments about Germany’s refugee crisis into donations to the cause – essentially transforming haters into supporters. Their microsite tracked the number of “involuntary donations,” created a list of Top 10 donors and caught the eye of big deal sponsors such as Facebook. |
| Medientyp | Case Study |
| Länge | |
| Creative Director | Jakob Eckstein |
| Creative Director | Matthias Preuß |
| Texter | Jakob Eckstein |
| Texter | Stefan Geschke |
| Texter | Lisa Weibezahl |
| Art Director | Matthias Preuß |
| Art Director | Tobias Lehment |
| Art Director | Florian Kronenberg |
| Produktionsfirma | Harvest |
| Programmierer | Boris Horn |
| Chief Creative Officer | Ralf Heuel |
| Account Supervisor | Joelle Timores |
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