American Family Insurance - "Called Up"

Elite Media New York, Vereinigte Staaten von Amerika

1216

Marke: American Family Insurance
Länder: Vereinigte Staaten von Amerika

Werbende: American Family Insurance

Titel	Called Up
Agentur	Elite Media
Kampagne	Grati2ude
Werbende	American Family Insurance
Marke	American Family Insurance
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 8
Geschäftsbereich	Versicherung
Philosophie	American Family Insurance is one of the associate sponsors of the documentary series “The Captain,” profiling Derek Jeter’s life and career on and off the baseball field. As part of its sponsorship, American Family is airing a series of commemorative spots that depict Jeter traveling back in time to thank many of the important people in his life who helped him achieve his baseball dreams. The campaign is called “Grati2ude” and, as Jeter remarks at the end of each film, “With the right support, any dream is possible.” The films were created by American Family’s multicultural agency, Elite Media, in collaboration with ESPN’s Creative Works. The intent was to create custom content that authentically complements the documentary — with footage that feels like a flashback, as though we’ve gone back in time with Derek as he celebrates those who protected his possibility. Since 2016, American Family has partnered with Derek Jeter, with Jeter serving as a brand ambassador in his commitment to protecting the pursuit of dreams and empowering the community.
Medientyp	Fernsehen
Länge	30 seconds
Werbeleiter	Elicia Azali
Chief Marketing Officer (CMO)	Sherina Smith
Werbeleiter	Ann X Poulose
Werbeleiter	Lindsey Maier
Werbeleiter	Scott Von Rueden
Werbeleiter	Tracy Siemion
Werbeleiter	John Valadez
Chief Creative Officer	Christopher Crawford
Creative Lead	Jindai Joseph
Art Director	Mo Alsadi
Project Coordinator	Jackie Crockwell
Executive Producer	JD Williams
Engagement Director	Steve Centrillo
Etatdirektor	Charles Wiggins Hall
Produktionsfirma	ESPN CreativeWorks
Creative Director	Jamie Overkamp
Stellvertretender Creative Director	Kim Salatino
Creative Director	Ira Fritz
Senior Director Agency Production	Kyle Wright
Produzent	Karen Frank
Post Production Content Producer	Jeremy Anderson
Senior Manager Client Activation	Colin Ryan
Vice President (VP)	Carrie Brzezinski-Hsu
VP Agency Production	Anthony Nelson
VP Creative Development & Ad Integration	Jay Marrotte
Business Operations Manager	Leigh Ciffone
Medienagentur	Publicis Media
SVP Media Director	Jon Jarog
VP, Sport & Entertainment	Adrian Sutherland
Associate Director	Megan Garcia