| Titel | Minimalist |
| Agentur | Roose & Partners |
| Kampagne | Velvet |
| Werbende | SCA Group |
| Marke | Double Velvet |
| Posted | März 2000 |
| Produkt | Toilet Tissue |
| Geschäftsbereich | Hygiene, Körper- & Schönheitspflege |
| Slogan | Theres Toilet Tissue and Theres Velvet |
| Story | VELVET TOILET TISSUE: CREATING A NEW BRAND How do you replace one of the nations best-loved brand names on a lowinterest category product without losing brand share? Roose solved this problem for SCA Hygiene by creating an even more powerful brand icon. The amusing lady featured is a snobbish suburban busybody for whom Velvet toilet tissue is the height of luxury and sophistication. And the consumers love her. In fact, since Kleenex was dropped from the Velvet advertising, far from declining, market share has actually increased. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Großbritannien |
| Creative Director | Nick Fordham |
| Stellvertretender Creative Director | Danny Lloyd |
| Texter | Karen Duffin |
| Art Director | Richard Ward |
| Agency Producer | Jessica Ferguson |
| Regisseur | Graham Rose |
| Schauspieler | Anne Penfold |
| Musik | Bobby Vinton |
| Produktionsfirma | Rose Hackney Barber |
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