Titel | Genetically Modified |
Agentur | Roose & Partners |
Kampagne | New Shogun - Mitsubishi |
Werbende | Mitsubishi Motors of North America |
Marke | Mitsubishi |
Posted | Dezember 2000 |
Produkt | Shogun |
Geschäftsbereich | Autos |
Slogan | Identify Yourself |
Story | Shogun is the name most synonymous with Mitsubishi and off-road performance. These ads highlight the features that make it a car off-road car and use the "Identify Yourself" slogan to challenge buyers to look for individuality in their choice of car, rather than conformity. It's a fundamental brand positioning, embracing engineering, rally heritage, innovation and aggressive pricing. |
Medientyp | Zeitschriftenanzeige |
Markt | Großbritannien |
Creative Director | Nick Fordham |
Texter | Matt Bartley |
Art Director | Andy Wyton |