| Titel | Instructions |
| Agentur | Campbell Ewald |
| Kampagne | Instructions |
| Werbende | Ad Council |
| Marke | National Fatherhood Initiative |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2002 / 8 |
| Geschäftsbereich | Öffentliche Sicherheit & Gesundheit |
| Story | A newborn baby is wrapped in "swaddling clothes" - a blanket which helpfully includes essential instructions for the baby's dad - reminding him of his critical input as a parent. |
| Philosophie | Simple. Remind dads to spend time with their children and the profound difference they can make to their well-being. |
| Problem | Rampant fatherless ness and uninvolved fathers results in widespread social problems. How to get Dad's aware and involved? |
| Medientyp | Zeitungsanzeige |
| Markt | Vereinigte Staaten von Amerika |
| Chief Creative Officer | Bill Ludwig |
| Texter | Partrick O'Leary |
| Creative Director | Jim Gorman |
| Creative Director | Joe Puhy |
| Art Director | Robin Todd |
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