| Titel | Truck |
| Agentur | North Castle Partners Advertising |
| Kampagne | Survive the Day - Pemmican |
| Werbende | GoodMark Foods |
| Marke | Pemmican |
| Posted | April 2000 |
| Produkt | Beef Jerky |
| Geschäftsbereich | Nahrungsmittel |
| Slogan | Pack Your Pemmican and You'll Survive the Day |
| Philosophie | To build awarness and trial of Pemmican by making it the jerky brand of choice and a relevant snack for everyday occasions. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Vereinigte Staaten von Amerika |
| Produktionsfirma | Partizan New York |
| Texter | Stephen Mark |
| Art Director | Steven Garbett |
| Agency Producer | Jack Blandford |
| Regisseur | Doug Nichol |
| Musik | Russo Grantham |
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