| Titel | Are You Growth Minded? |
| Agentur |
Publicis Sapient
|
| Kampagne |
Growth Minded
|
| Werbende |
Northwestern University
|
| Marke |
Kellogg School of Management
|
| Datum der ersten Ausstrahlung/Veröffentlichung |
2014 / 9
|
| Geschäftsbereich | Universitäten und Berufschulen
|
| Story | Kellogg School of Management is a nationally recognized top tier MBA program, however the challenge that exists is Kellogg is not always listed as a #1 choice for prospective students compared to its competitors. The creative strategy was geared toward the driven achievers that embody the spirit of the Kellogg prospect. The organizing idea is that Kellogg develops courageous leaders who can identify, inspire and ignite lasting growth in people, organizations and markets. This led to a complete rebranding of Kellogg. The goal of the Kellogg print was to educate and inform potential executive MBA students in a local and global capacity about why they should make Kellogg their first school of choice, thru placement in highly regarded business journals. The copy allowed Kellogg to cleary articulate what it takes to be “Growth Minded” as a top tier executive, while the visuals helped to paint the picture of an executive climbing to the top of their career. |
| Medientyp |
Presse & Publikationen
|
| Creative Director |
Jason Stanfield
|
| Senior Art Director |
Tim Schavitz
|
| Designer |
Nikki Koppelson
|
| Texter |
Chris Le
|
| Manager Creative Operations |
Cassandra Robertson-Reuter
|
| Associate Copywriter |
Kevin Johnson
|
| Direktor Kundenservice |
Andy Schultz
|
| Account Supervisor |
Beth Schmidt
|
| Manager Project Management |
Julie Griffin
|
| Associate Program Management |
Jen Altheide
|
| Director Marketing Strategy and Analysis |
Jamie Anderson
|
| Senior Manager Marketing Strategy and Analysis |
Luiz Salles
|
| Kellogg School of Management Creative Director |
Lindsay Anderson
|
