Founder/Executive Creative Director
at
BarrettSF, San Francisco
San Francisco, Vereinigte Staaten von Amerika
| Titel | You are bigger than you think |
| Agentur | Barrett Hofherr |
| Kampagne | You are bigger than you think. |
| Werbende | California Coastal Commission |
| Marke | California Coastal Commission |
| Posted | November 2023 |
| Geschäftsbereich | Umwelt & Ökologie |
| Story | A pro bono campaign to promote the 39th Annual Coastal Cleanup Day program on September 23. Paid social media assets are running from now until the day of the event. Additionally, posters and postcards are being distributed to drive awareness. On Cleanup Day, the CCC deploys thousands of volunteers across the state wearing event t-shirts designed by Barrett. Their mission is to remove huge amounts of plastic and harmful trash from inland waterways and coasts before it reaches the ocean and breaks down into harmful microplastics. Participants in California take part of one of the largest volunteer events in the world. The campaign targets a family-oriented audience. Half the event’s volunteers are children under age 18 who attend with a parent or chaperone. Forty percent of attendees are members of an organization, such as Girl/Boy Scouts or a school environmental club. |
| Medientyp | Presse & Publikationen |
| Fotograf | Brad Kayal |
| Associate Strategy Director | Kevin Albrecht |
| Designer | Annika Ide |
| Art Director | Daisy Serafini |
| Chief Creative Officer | Jamie Barrett |
| Head of Design | Ted Bluey |
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