| Titel | Romance |
| Agentur | Saatchi & Saatchi NY |
| Kampagne | The Best of What Germans do Best - Brauerei Beck |
| Werbende | Beck Brauerei |
| Marke | Beck's |
| Posted | Dezember 1999 |
| Produkt | Beer |
| Geschäftsbereich | Bier, Cidre |
| Slogan | The best of what Germans do best. |
| Story | "Romance" depicts a German interpretation of Romeo and Juliet in a Brecht meets Bowhouse fashion. The two characters profess their love to one another in guttural German accents while adorned by black and white bombastic attire. |
| Philosophie | The Best of what Germans do Best campaign uses Beck's German-ness to differentiate the brand from all other imports. It juxtaposes those things that Americans perceive Germans don't do well with one thing Americans know Germans do do well: make the best beer in the world. The campaign, set in German perspective voice, is designed to endear the audience with self-deprecating humor. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Vereinigte Staaten von Amerika |
| Creative Director | Fredrik Odding |
| Texter | Augusten Burroughs |
| Art Director | Kevin Weidenbacher |
| Agency Producer | David Perry |
| Regisseur | Tarsem Singh "Tarsem" |
| Produktionsfirma | @radical.media |
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