Titel | Robot |
Agentur | BBDO New York |
Kampagne | Robot |
Werbende | FedEX |
Marke | FedEx Pack Plus |
Datum der ersten Ausstrahlung/Veröffentlichung | 2015 |
Geschäftsbereich | Post, Kurrier & Versanddienstleistungen |
Ergebnis | More and more small business owners rely on the Internet to sell their goods. For these owners shipping becomes a daily necessity. And often, what they ship is irregular and not easy to pack. To make the shipping process easier, FedEx launched a new custom-packing service (Pack Plus) in selected FedEx Office locations. With this radio ad, FedEx reaches out to small business owners by offering a charming story of a man and the awkwardly shaped and emotionally needy robot that he must ship. |
Medientyp | Radio |
Länge | |
Account team | Cailin Gibbons |
Kundenbetreuer | Katie Gold |
Chief Creative Officer | David Lubars |
Chief Creative Officer | Greg Hahn |
Executive Creative Director | Peter Kain |
Executive Creative Director | Gianfranco Arena |
Creative Director | Grant Smith |
Creative Director | Danilo Boer |
Texter | Grant Smith |
Texter | Danilo Boer |
Produzent | Chris Cassar |
Produktionsfirma | Bar1 |
Regisseur | Joe Barone |
Audioingenieur | Tim Leitner |