Titel | Play My Tweet |
Agentur | BBDO New York |
Kampagne | Play My Tweet |
Werbende | Foot Locker |
Marke | Foot Locker |
Posted | April 2016 |
Geschäftsbereich | Andere |
Story | NBA superstar James Harden was put through his paces by Foot Locker in an event that pitched his shooting skills against the Twittersphere. Fans were invited to tweet quirky challenges; these were printed on balls which were then handed to James. If he missed the hoop, he had to take the challenge. Which was how he ended up snapping a selfie with a camel, and riding a tricycle while eating ice cream and wearing a clown nose. The results were edited into short films and posted in real time. The event generated over 120 million impressions on Twitter. |
Medientyp | Andere |
Länge | |
Redaktionsbüro | MacKenzie Cutler |
Chief Creative Officer | David Lubars |
Chief Creative Officer | Greg Hahn |
Executive Creative Director | Chris Beresford-Hill |
Executive Creative Director | Dan Lucey |
Art Director | Martins Zelcs |
Texter | Bryan Stokely |
Director of Integrated Production | David Rolfe |
Associate Director Digitale Produktion | Joe Croson |
Event | Olivia Boutcher |
Interactive producer | Eric Bloom |
Projektmanager | Michael Gentile |
Kundenbetreuer | Troy Tarwater |
Kundenbetreuer | Janelle Van Wonderen |
Kundenbetreuer | Nick Robbins |
Kundenbetreuer | Samuel Henderson |
Digitale Strategie | Rhys Hillman |
Produktionsfirma | The Kitchen |
Regisseur | Law Chen |
Direktor Fotografie | Jon Chen |
Executive Producer | Renee Haar |
Herstellungsleiter | Jonathan Hsu |
Event | Keith Vogelsong |
Cutter | Nick Divers |
Executive Producer | Sasha Hirschfeld |
Musik | Cameron Thompkins |