| Titel | Passive Aggressive, FedEx BBDO NY (USA) |
| Agentur | BBDO New York |
| Kampagne | Small Business/ E-Commerce Campaign |
| Werbende | Federal Express |
| Marke | Fedex |
| Posted | Februar 2017 |
| Geschäftsbereich | Post, Kurrier & Versanddienstleistungen |
| Story | "Now that FedEx has helped us simplify our e-commerce we can focus on bigger issues," suggests an employee. "Like our passive-aggressive environment." His colleagues deny they're passive-aggressive, apart from one who says: "Hey, there are no bad suggestions here. No matter how lame they are." Another adds: "I always admire the way you say exactly what's in your head. Without thinking." The remarks continue until their boss drops by. "I just wanna say you guys are doing a great job!" he says. The team looks bemused. "What's that supposed to mean?" |
| Medientyp | Fernsehen & Kino |
| Länge | |
| Produktionsfirma | O Positive |
| Redaktionsbüro | MacKenzie Cutler |
| Worldwide Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Executive Creative Director | Peter Kain |
| Executive Creative Director | Gianfranco Arena |
| Creative Director | Scott Mahoney |
| Creative Director | Dan Oliva |
| Creative Director | Tom Kraemer |
| Creative Director | Jens Waernes |
| Texter | Scott Mahoney |
| Art Director | Dan Oliva |
| Agency Producer | Amy Wertheimer |
| Agency Producer | Katie Greene |
| Kundenbetreuer | Kirsten Flanik |
| Kundenbetreuer | Kathryn Brown |
| Kundenbetreuer | Daniel Langlitz |
| Kundenbetreuer | Cailin Gibbons |
| Kundenbetreuer | Billy McLellan |
| Regisseur | Jim Jenkins |
| Filmproduzent/Produzent | Ralph Laucella |
| Filmproduzent/Produzent | Marc Grill |
| Cutter | Ian Mackenzie |
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