| Titel | The Golden Oven |
| Agentur | FCB Canada |
| Kampagne | The Golden Oven |
| Werbende | McCain |
| Marke | McCain |
| Posted | November 2021 |
| Geschäftsbereich | Nahrungsmittel |
| Story | The McCain Golden Oven completely flipped the script on Gen Z’s most hated ad format – YouTube pre-roll ads. In order to reach this elusive audience, we created a first ever YouTube-first campaign where you can win simply by watching an ad! We took something Gen Z hates to watch – pre-roll ads – and turned them into pre-roll lottery tickets, rewarding winners with 100’s of bags of fries and other prizes. |
| Medientyp | Case Study |
| Chief Creative Officer | Nancy Crimi-Lamanna |
| Chief Creative Officer | Jeff Hilts |
| Stellvertretender Creative Director | Marty Hoefkes |
| Stellvertretender Creative Director | Michael Morrelli |
| Geschäftsführer | Ricky Jacobs |
| Group Account Director | Ravi Singh |
| Account Supervisor | Chris Flynn |
| Fernsehproduktion | Carol Boate |
| Projektmanager | Kendra Plantt |
| Projektmanager | Sadaf Ghandehari |
| Leiter Strategie | Shelley Brown |
| Etat-Planer | Malav Naik |
| Senior Director | Joanna Janisse |
| Etat-Planer | Joanna Janisse |
| Regisseur | Andrea Neale |
| Sr. Connection Planner | Raina Resplandor |
| Produktionsfirma | FuelContent |
| Executive Producer | Stef Fabich |
| Redaktionsbüro | FuelContent |
| Cutter | Jonathan Garofalo |
| After Effects | Jonathan Garofalo |
| Cutter | Vanessa Di Staulo |
| After Effects | Vanessa Di Staulo |
| Web Developer | Promotional Solutions |
| VP Marketing | Bryan McCourt |
| Marketing Director | Michael Embir |
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