Titel | Narcostore.co |
Agentur | Ogilvy Colombia |
Kampagne | Narcostore.co |
Werbende | Colombia con Memoria Foundation |
Marke | Colombia con Memoria Foundation |
Posted | April 2021 |
Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
Philosophie | In recent years there has been a revival of narco culture thanks to new TV series, documentaries and narco-tourism, which has resulted in an increasing sense of admiration. To confront people with the reality behind narco-pride, Ogilvy Colombia created NarcoStore, an official website with specially designed products inspired by narco culture that worked as a decoy – when people tried to buy them they saw a testimonial of a victim of narco-trafficking with a clear message: to reflect on what’s behind the glorification of narco culture and instead donate the same amount to the foundation. |
Medientyp | Case Study |
Länge | |
Mehr Informationen | Narcostore.co |
Creative Vice President | Juan Pablo Álvarez |
General Creative Director | Camilo Ruano |
General Creative Director | Julio Herazo |
Creative Director | Julián Barrera |
Creative Director | Inés de Ninnis |
Art Director | Julián Barrera |
Art Director | Santiago Felipe Barreto Alvarado |
Texter | Jaime Jiménez |
Texter | Inés de Ninnis |
Etatdirektor | Nicolás Llano |
Produktionsfirma | Akira Cine |
Regisseur | Juan Rueda |