| Titel | Ambulance |
| Agentur | AMV BBDO |
| Kampagne | Talent Spotting - Fedex |
| Werbende | Federal Express |
| Marke | FedEx |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2001 / 10 |
| Produkt | Shipping Services |
| Geschäftsbereich | Post, Kurrier & Versanddienstleistungen |
| Slogan | Whatever it Takes |
| Story | An ambulance is stuck in traffic. The old lady inside has to get to hospital so the paramedic carries her there, across town. FedEx spot his inate talent for delivery and kidnap him to become a FedEx courier. |
| Philosophie | Focus on the spirit of the FedEx employees. UPS and DHL can offer similar hardware. What sets FedEx apart is the spirit of their people who go beyond the call of duty to ensure a great service is delivered, even when the system let's them down. |
| Problem | Make FedEx famous: the most famous delivery company. Campaign must work worldwide (ex USA). |
| Medientyp | Fernsehen |
| Länge | |
| Markt | China, Malaysia, Singapur, Thailand, Frankreich, Deutschland, Großbritannien |
| Creative Director | Peter Souter |
| Art Director | Paul Brazier |
| Texter | Nick Worthington |
| Regisseur | Rocky Morton |
| Agency Producer | Carol Powell |
| Direktor Fotografie | Julian Wheatley |
| Musik | Warren Hamilton |
| Etatdirektor | Sascha Way |
| Filmproduzent/Produzent | James Tompkinson |
| Produktionsfirma | Partizan London |
| Cutter | Steve Gandolfi |
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