Carrefour - "The Ingredient of Christmas (English Sub)"

Publicis Conseil

Publicis Conseil Paris, Frankreich

4424

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Carrefour
Länder: Frankreich

Werbende: Carrefour

Titel	The Ingredient of Christmas (English Sub)
Titel (Originalsprache)	L'ingrédient de Noël
Agentur	Publicis Conseil
Kampagne	L'ingrédient de Noël
Werbende	Carrefour
Marke	Carrefour
Datum der ersten Ausstrahlung/Veröffentlichung	2021 / 12
Geschäftsbereich	Kaufhäuser, Supermärkte
Story	With the Christmas holidays approaching, Carrefour has decided to put solidarity at the heart of its new campaign. The campaign highlights the testimonies of all who are mobilized every day, from our customers to our employees, for the most vulnerable. Therefore this year, 500 000 meals will be donated to associations, proving that "the best ingredient of Christmas is solidarity". This campaign showcases the spirit of solidarity and commitment that drives the Carrefour team alongside 1,600 associations in the collection and donation of unsold food in stores, the « Boucles du Cœur » operation in stores in favor of local associations fighting against food insecurity, support for the national collections of the Food Banks and the Restos du Coeur. In addition to the 500,000 meals offered at the end of the year, Carrefour is multiplying its acts of generosity during this end of year period: ● Hosting Food Bank drives in stores. Carrefour is launching a radio and social media campaign that invites consumers to visit its stores but also its competitors to donate to the drive. #ChristmasSpirit ● 1 meal offered by Carrefour to the “Restos du Cœur” for each purchase of a Christmas chestnut log by Jean Imbert. Activation is relayed in-store and on social media. ● Carrefour offers up to 50,000 additional meals in a special activation on Youtube. The influencer TEEQZY will call on viewers to watch the Christmas film until the end, and react in real-time to the different scenes of the film.
Medientyp	Interaktiv
Länge	80 seconds
Leiter Strategie	Valérie Henaff
Agency Producer	Anne Boucher
Geschäftsführer	Marie Wallet
Music Creative Director	Christophe Caurret
Creative Teammitglied	Lucas Bouneou
Werbeleiter	Nathalie Jacquier
Chief Creative Officer	Marco Venturelli
President	Marco Venturelli
Etatdirektor	Aurelie Fossoux
Strategieplaner	Christophe Defaye
Produktionsleitung	Christophe Ancelet
Creative Teammitglied	Eric Esculier
Post-Produktion	Julien Daniel
Account Executive	Elsa Azar
Werbeleiter	Jennifer Peyre
	Frédéric Prados
Regisseur	Grimblat Dimitri
President	Agathe Bousquet
Social Media Strategy	Gautier Rennes
Strategieplaner	Lydia Tamarat
Werbeleiter	Caroline Dassié
Werbeleiter	Charlotte Sophie Boue
Executive Creative Director	Jean-François Goize
Creative Teammitglied	Maud Robaglia
Post-Produktion	Clémence Gasnier
Komponist	Joe Spampinato
Post-Produktion	Prodigious Paris
Tonproduktion	Prodigious Paris
Produktionsfirma	Gang Life
Post-Produktion	BANDAPART