Titel | DESIGNATED DRIVER |
Agentur | adam&eveDDB |
Kampagne | Designated Driver |
Werbende | The AA |
Marke | The AA |
Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 3 |
Geschäftsbereich | Verkehrssicherheit |
Story | The commercial highlights the underrated danger of texting whilst driving with a narrative that follows a couple leaving a nightclub: the woman, who is the designated driver for her intoxicated boyfriend, starts to reply to a text as they start their journey. The boyfriend notices and suggests they swap places, in a move that makes a bold statement on the dangers of using a mobile phone whilst driving. |
Medientyp | Internet-Film |
Länge | |
Post-Produktion | Framestore |
Audio-Postproduktion | 750mph |
Werbeleiter | Edmund King |
Chief Creative Officer | Richard Brim |
Executive Creative Director | Ben Tollett |
Texter | Alex Lucas |
Art Director | Jon Farley |
Leiter Strategie | David Golding |
Etat-Planer | Nick Hirst |
Etatdirektor | Chloe Harding |
Agency Producer | Lucie Georgeson |
Medienagentur | Carat UK |
Produktionsfirma | Outsider |
Regisseur | James Rouse |
Filmproduzent/Produzent | Benji Howell |
Direktor Fotografie | Alex Melman |
Cutter | Bill Smedley |
Redaktionsbüro | Work Editorial |
Audio-Postproduktion | Sam Ashwell |