| Titel | Football (German Version) |
| Agentur | BBH |
| Kampagne | Olivio Bertolli - Unilever Bestfoods |
| Werbende | Unilever |
| Marke | Olivio Bertolli |
| Posted | November 2002 |
| Geschäftsbereich | Pflanzliche Fette |
| Slogan | Part of Your Mediterranean Diet. |
| Philosophie | Divided we Dine, United we Dream This case documents how the UK Olivio spread campaign was successfully rolled out for Bertolli spread in three other European markets, taking it from a 40 million to a 100 million brand in just four years. Advertising has been fundamental in building a brand image relevant above and beyond local food culture, by appealing at a deeper emotional level. Sales uplifts attributed to advertising average 65% and production efficiencies of using a single campaign led to savings of £3 million. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Belgien, Deutschland, Großbritannien |
| Creative Director | Bruce Crouch |
| Art Director | Claudia Southgate |
| Texter | Claudia Southgate |
| Art Director | Verity Fenner |
| Texter | Verity Fenner |
| Regisseur | Paul Gay |
| Werbeleiter | Petra Zinkweg |
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