| Titel | The Beginning (30 sec) |
| Agentur | Wieden + Kennedy |
| Kampagne | The Beginning - Nike |
| Werbende | Nike |
| Marke | Nike |
| Posted | Oktober 2007 |
| Produkt | Lebrons |
| Geschäftsbereich | Sportschuhe |
| Medientyp | Fernsehen |
| Länge | |
| Tonstudio | Stimmung |
| Creative Director | Sumiko Sato |
| Creative Director | Hiroshi Yonemura |
| Creative Director | Tyler Whisnand |
| Creative Director | Mike McCommon |
| Art Director | Driscoll Reid |
| Texter | Driscoll Reid |
| Art Director | Chris Hutchinson |
| Texter | Chris Hutchinson |
| Etatdirektor | Shig Seng |
| Kundenbetreuer | Michael Dalton |
| Agency Producer | Jen Dennis |
| Agency Producer | Robyn Boardman |
| Produktionsfirma | HSI |
| Spezialeffekte | Moneyshots |
| Redaktionsbüro | Whitehouse Post |
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