Taco Bell - "First Kiss"

Deutsch

Deutsch Los Angeles, Vereinigte Staaten von Amerika

13672

Marke: Taco Bell
Länder: Vereinigte Staaten von Amerika

Werbende: Taco Bell

Titel	First Kiss
Agentur	Deutsch
Kampagne	Live Más
Werbende	Taco Bell
Marke	Taco Bell
Posted	April 2013
Produkt	Cool Ranch Doritos Tacos Locos
Geschäftsbereich	Gastätte & Schnellgaststätte
Slogan	Live Más
Story	The spot shows how Taco Bell’s “Live Mas” tagline works in small, believable ways, with people taking leaps they wouldn’t normally take. A teenage couple on their first date in front of a Taco Bell feels as if they could have come out of a John Hughes’ movie, all awkwardness and sweetness. (The song, "All Eyes on You" by St. Lucia, has an 80s synth vibe that gives the ad even more of a Hughes feel.) For us the ad captures one of those moments where you first felt really alive, where you borrow your parent’s car, hang out with your friends in a Taco Bell parking lot, and (possibly) steal your first kiss. Director Zach Math, who also shot our recent two spots for Taco Bell, “Hola” and “The Most Obvious Idea in the World,” worked to create actual tension between the boy and the girl. He wouldn’t let them talk to each other until the actual shooting began. Then he tore a 100-dollar bill in half and gave one half to each actor, saying that they could only tape it back together again after the shoot—if they went out on a date.
Medientyp	Fernsehen
Länge	30 seconds
Markt	Vereinigte Staaten von Amerika
Produktionsfirma	Bob Industries
Post-Produktion	Methodstudios
Spezialeffekte	Methodstudios
Chief Creative Officer	Mark Hunter
Group Creative Director	Brett Craig
Creative Director	Josh DiMarcantonio
Art Director	Sara Oakley
Texter	Melissa Langston-Wood
Direktor Fotografie	Vic Palumbo
Director of Content Production	Victoria Guenier
Agency Executive Producer	Paul Roy
Agency Producer	Alison McMahon
Group Account Director	Walter Smith
Etatdirektor	Amanda Rantuccio
Account Supervisor	Amanda Schuster
Regisseur	Zach Math
Redaktionsbüro	Union Editorial